This is our sample logo. We wanted to steer away from cliche images such as knives/weapons, keys, scars etc. An owl symbolises wisdom, observation, night, death and misfortune. They also have the ability to see things that are hidden in the dark, along with having strong senses. We wanted our groups name to be bold and kept the colours simple and coordinated as it will only appear for a limited time when showing our thriller opening sequence. When looking at other famous logos, most of them had this simple but effective quality such as 'Universal Studios', Dreamworks' and 'Columbia Pictures'.
Although this sample logo is effective in some ways, it made us think of a more improved idea for our final logo. One of the main things we would want to change is the font of our company name. For example in this sample, we realised that if the writing had a black outline, it would separate the text from the harsh background. We could think of more imaginitive pictures that would suit our theme as to some younger audiences it may not be clear as to what the picture is. However, this logo is unique and no other film companies have a similar 'owl like' effect.
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