Wednesday, 20 March 2013

Font Analysis

 In order to create the right first impression among our target audiance, we must select the correct font that conveys our psychological thriller theme. We have a list of criteria to follow when looking for this font. Included in this criteria are the following:
  • Suit theme
  • Cannot be forgettable (instantly recognisable)
  • Unique
  • Bold and noticable
  • Chilling
  • Creates an enigma
  • Leaves audience on a cliff hanger
  • Realistic
We have all agreed as a group that this font is too 'over the top.' It conveys a horror theme, the font appears to be dripping down to create the vision that it is blood. This is far too gory for our thriller sequence as we want a more low key font which holds enigmas, it does tick some of our criteria boxes however it is not unique to us which is a main goal we wish to achieve.

This is a bold font, the problem with this font is it is far too obvious. No enigmas are created and it appears to be more cartoon like than realistic, making it seem more fun than thrilling. This is also not a unique font and would not instantly recognisable as our film logo.

Although this font is truly unique, it does not appear to our group as though it could be suitable for a thriller opening sequence, it could suit a childrens film as it looks quite fun are relatively imaginative, we are looking for something basic and yet subtley chilling to invigorate our audience with a refreshing new look on thrillers.
We have decided that this is our favourite font among all four. It fits our criteria perfectly, its not too 'horrifying' and yet it leaves the right impression and a lasting enigma. It looks edgy and unique as after researching in to different film titles. Although it is more subtle than the other fonts, it still leaves a lasting affect and has the ability to be instantly recognisable.

We looked in to some other thriller titles in order to differenciate ourselves away from what would be our competition in the market.

No comments:

Post a Comment