Wednesday, 13 February 2013

Target Audience Profile



Our primary research involved us conducting a questionnaire suitable for both male and female to complete about their film interests. The questions we asked included some such as 'What is your preferred main character gender?' 'What is your favourite genre of film?' 'What is your favourite film?' and 'What is your favourite thriller sub-genre?'. We asked a range of people of different ages, backgrounds and ethnicities. This gave us a variety of answers that were not biased. This ensured that our results to be reliable. We found that the girls aged 16-18 have a preferred film genre of comedy, whereas their favourite thriller sub genres are crime and pyschological thrillers. The boys aged 20-50 show that they prefer a genre of action, war and historical drama and a favourite thriller sub-genre of crime thriller. Lastly, girls aged 20-30 prefer a comedy, rom-com, horror and thriller genres and a pyschological thriller sub genre. In every questionnaire completed by a girl they have said they would prefer a female main character. This was also the case with the questionnaire that the boys completed as they would prefer a male main character. This tells us who our target audience will be as the different ages and genders show different interest of film genres and characters. The thriller sub genre we will be incorporating in our opening sequence should be suitable to our chosen target audience. We have decided to use the target audience, mainly female, aged between 18-30 as they show most interest in a pyschological thriller and would relate to the main character the most as we are using a female main character.

From our secondary research we used the Pearl & Dean audience profile website to find statistics regarding the viewers of the Horror, Sci-Fi Thriller '28 Days Later'. From these results, we can see that the male population enjoyed this film more than the female population. We can also see that ages between 15-24 enjoyed this film better than any other age. However, ages 15-34 also enjoyed it. The social class that gave positive feedback from this film were the upper middle class. We believe that this is due to this class having the education to understand this film.


The next film we looked at was the Mystery,  Horror Thriller 'A Nightmare on Elm Street'. It is clear that the male gender found this film better than the female gender. Ages 25-34 found this film more entertaining than those of a younger and older age. Surprisingly, the lower class had the highest percentage of appreciation for this film. This could be because the majority of the lower class are unemployed therefore, have more time to watch films. It could also be because they have more time for social vents so they could have heard about this film from friends or gone to see it with them.

Finally, we researched the review from the Crime, Mystery Thriller 'The Girl with the Dragon Tattoo'. Audiences aged 45+ are shown to enjoy this film more than the younger aged audience. This could be because it contains mature content, like violence and crime, that younger viewers may find distressing or difficult to understand. The male population also found this type of film more interesting which is surprising as the main character is female. However, it could be due to the violent scenes. The upper class population is proven to like this film, maybe because of the plot, more than the other classes.

We found that all three thrillers were preferred by the male audience. This contrasts with our questionnaire results as we found that the female population enjoys thriller more than males. Our chosen target audience has the age of 18-30. This age range has been shown to enjoy thrillers as you can see from our research and our chosen reviews. We hope that this will make our opening sequence suitable to our target audience and to make their enjoyment successful.



Age: 18-30
Gender: Female
Interested in: Socialising, cinema, shopping, gym, driving, cooking, clubbing, music, fashion, food
Where do they live: Windsor, Slough, Old Windsor, Eton Wick, London City
Occupation: Student, working part time, working full time
Economic status: Earn money from part time/full time work
Favourite film: Phone Booth, Saw, Shutter Island, Taken, Hangover, Panic Room, Inception
Favourite gender of main character: Female
Favourite genre of film: Rom-com, horror, thriller, comedy
Favourite thriller sub genre: Pyschological


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